Taking consumer insights and market trends and then turning them into actionable product strategies. Guidance for product line-up, key selling points, and communicating visual brand language through product.

Rapid exploration of a wide breadth of possible solutions through brainstorm idea capture, sketches, and mood boards. Solutions can include functional as well as visual options to explore further through product concepting.

Creation of holistic product designs including look, feel, and function. Exploration of multiple design directions to facilitate decision making and user testing.

Creating products with human interaction in mind. This includes ergonomics, prototype testing, and integration of key functional details that make sense to consumers and end users.

Technical refinement of the product concept through CAD systems for rapid prototyping or manufacturing. Design for Manufacture review with engineering or manufacturing teams.

Creation of photo realistic representations of a product before it has been built. These images can be used for marketing a product, or garnering early interest in the design.